Destination New South Wales, Tourism Australia and Welcome to Country partner to support the Aboriginal tourism industry.
Welcome to Country, the premium marketplace for Aboriginal and Torres Strait Islander tourism experiences in Australia has partnered with the NSW Government via tourism and major events agency Destination New South Wales, and Tourism Australia to launch the ‘Experience Your Own Backyard Campaign’ highlighting Aboriginal experiences in New South Wales.
New South Wales’ Aboriginal tourism has been severely impacted by devastating bushfires and the COVID-19 global health pandemic. The ‘Experience Your Own Backyard’ campaign has been designed to encourage people to get out and experience their own state, support Aboriginal tourism and reinvigorate the local tourism economy. The campaign highlights the variety and abundance of Aboriginal tourism experiences available in New South Wales.
The campaign showcases 14 NSW Aboriginal tourism operators who offer more than 25 experiences across the state. The featured experiences include: quad biking, bush tucker tours, paddle boarding, river cruises, bush walks, rock art tours and cultural immersions. The campaign will run from 21 October 2020 to 30 November 2020, promoting travel across the summer holiday period.