Bush Medijina

Bush Medijina is a proudly Indigenous business with a clear social purpose. They combine traditional cultural knowledge and practices with modern skincare to create incredible products that directly improve outcomes for the Traditional Owners of the Groote Archipelago, the Anindilyakwa people.

Board Members Jasmine Hastings and Serena Bara explained that the beginnings of Bush Medijina arose from a need to support culture and community, with a focus on creating employment opportunities for women. “The idea of starting a business grew from the need to help our people, especially the elderly on Bickerton Island which is a small community of about ninety Indigenous people.”

Bush Medijina provides meaningful opportunities to women and communities on Groote Island. Jasmine and Serena shared, “Us ladies enjoy each other’s company. We support each other where needed, we give each other advice where needed and most of all we love making our Bush Medijina products. We are so proud that our products are being sold across Australia and around the world.”

Jasmine and Serena explained that Bush Medijina is guided by culture and community. “We know what is important to us in our lives and in our community and this guides us at work.  We value being good mothers, showing kindness to others, being loving and caring, being respectful, thoughtful and friendly.  We want to live in a community where these values are shared by others and we also want people from other cultures to understand our culture better and know that we are good, honest people.” For Jasmine and Serena, being part of the Welcome to Country family brings love and support to the Bush Medijina business.